In 2016, the company’s CEOReed Hastings even called it “a positive thing.

“But now, it’s testing ways to force people to stop sharing their account details with others.

Or rather,it wants you to pay an add-on feefor every person you share with.

person pointing a Panasonic remote at a TV with ‘Netflix’ on it

freestocks / Unsplash

Its the perfect balance of socialism and capitalism.

You probably either do it yourself or know somebody who does.

And Netflix hasnt really ever cracked down on the practice.

Happy woman watching TV and eating popcorn at night

JESHOOTS.COM / Unsplash

Now, thats changed.

Thats around $3 or less for each add-on member.

Netflix is also making it as seamless as possible to transfer out to a new account.

Not financial growthbecause nobody was paying extrabut user growth.

And now that people are hooked, it’s time for them to start paying.

Because of that universal obsession of public companiesgrowth.

JESHOOTS.COM / Unsplash

But as weve seen, many of those users arent paying.

Or rather, its even more destructive.

Add-on payments and the ability to keep your hard-watched user profile really make it easy to transition.

The one thing still left unsaid is how Netflix plans to enforce its new plans.