Will this be unlucky for some?
Many people avoid the number 13.
But will this really impact the sales of the next iPhone?
Waldemar Brandt / Unsplash
And what about other parts of the world?
Is 13 considered unlucky everywhere?
And how has Apple handled odd product numbering in the past?
Apple
Numbers Game
The number 13 isnt considered unlucky everywhere, nor is its unluckiness applied.
A Spanish friend told me its Tuesday the 13th, not Friday the 13th, that is considered unlucky.
And a Swedish friend says that although it is considered unlucky, the superstition level is low.
“You will definitely find room 13 in hotels etc,” he told me via instant message.
There are a few instances where people have to avoid using the number 13 for superstitious reasons.
And the iPhone 4 hadno problem selling thereat launch.
It seems, then, that the name of a gadget wont necessarily put off buyers.
The iOS 13launch in 2019 was a mess.
The release schedule was similarly messy.
iOS 13.0 launched first, but for the iPhone only.
And yet, despite this, users werent put off.
When iOS 14 launched in the fall of 2020, owners updated quickly, and in huge numbers.
So, again, the prospect of superstitious bad luck failed to dampen enthusiasm for Apples products.
Just the iPhone line is confusing.
The first iPhone was just the iPhone.
iPhone 5, iPhone 5S, and so on.
Apple
Then came the iPhone 8, instead of the 7S, and after that the X.
This is where things got really out of hand.
The successor to the iPhone X was, in fact, two successors: the iPhones Xs and Xr.
In some ways, the name “iPhone 13” is a relief.
