“You have a whole generation of kids now who don’t communicate through text; they use Snapchat.
Arecent reportby Conviva found that people who stream more are also more active on social media.
Streaming companies are going to continue to invest heavily in social media platforms.

Maskot / Getty Images
“Netflix’s Twitter accounts @strongblacklead, @NetflixGeeked, @Uppercut are great examples.”

Maskot / Getty Images