The new legislation in Colorado forces companies to comply with requests from consumers to delete sensitive information.
Additionally, it also forces companies to ask for permission to hold data like Social Security numbers and more.
Of course, having privacy laws on a national level would prove far more valuable than state-based laws.
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For one, state laws dont provide equal protection for all Americans throughout the country.
Otherwise, these new laws could effectively be watered down before they even go into practice.
One primary way to avoid this is to operate on an opt-in basis instead of forcing consumers to opt-out.
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