Musicians can perform impromptu concerts, brands can carry out press events or public product launches, and more.

“It’s live, on the spot, and extremely free flowing.”

Another way to view Twitter is as a place for long, text-based group chats.

Various smartphones with the Twitter app using Spaces

Twitter

And yet another use for Twitter is sharing links, including links to events.

To get an idea of the possibilities of Spaces, lets take a look at a few scenarios.

“Similarly, authors could organize online book readings when they launch a new title.

Smartphone with Twitter app showing someone’s personal Space

Twitter

And then there are the more commercial uses.

Imagine your favorite musician deciding to do an unscheduled concert.

They could open up the chat between songs, or at the end of the show.

Twitter Spaces as they appear on an iPhone

Twitter

Likewise, comedians could do online gigs, and so on.

Thats fine, but these live events get more interesting when you learn aboutTwitters future plans for Spaces.

Ticket Spaces are just that.

Hosts will be able to create ticket-only events, and charge for those tickets.

Twitter will take a cut, but it can’t be any worse thanTicketmasters fees for live-event tickets.

Facebook and Twitter are the two places where creators connect with their audiences.

The timing is particularly good, too.

In 2019, it might have been a tough sell to get people to pay for online events.

Another advantage is Spaces has a (theoretically) unlimited capacity.

When it comes to virtual events, scalability is seamless.

For a promoter, this is extremely attractive.”

A good podcast is a curated, edited audio show that can be listened to whenever you’d like.

Spaces, and other live group chats, are more chaotic, lacking the polish of pre-made shows.

Theyre also live, so you have to tune in there and then.

This kind of event-based approach could be attractive in a world of on-demand everything.

The beauty of virtual events in clubhouse and twitter spaces is the prospect of limitless capacity and scale.

But they arent exclusive formats.

A Spaces stream could be recorded, edited, and later released as a podcast.

Whatever direction it goes in, Twitters Spaces looks like the most promising take yet on Clubhouses idea.