Experts say that as we head into 2021, this “quick content” trend isnt going anywhere.

If it seems like bite-sized videos are everywhere on the internet these days, its because they are.

Rojas said the community-driven aspect of short-form video apps is what has made them so successful this year.

Young woman enjoying music at home on her phone

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However, not allshort-form video appshave followed this community-driven aspect.

Whats in Store for 2021?

Rojas thinks this trend will continue into next year.

Latin American couple at home dancing while recording content for social media using their cell phone

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However, Rojas said the length of the content isnt the only factor that will keep short-form media around.

She said apps like TikTok have evolved beyond just the length of content into creating and establishing trends.

“TikTok is a mega force in entertainment right now,” she said.

I think [TikTok] will continue to evolve in this music culture."

“Its not about highly polished content anymore,” Rojas said.

“Its my strong belief that we are moving more and more into that direction.”