This week, nobody seems to care.

The reality is more complicated.

Reality Distortion

Paolo Carnassale / Getty Images

We already know that our phones process camera images heavily.

Full Moon on black background

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None of this bothers us.

So why does Samsung’s Moongate kerfuffle seem worse, somehow?

Our tolerance for automatic photo edits and enhancements seems to shift in pace with technology.

Crescent moon over two buildings at night.

Paolo Carnassale / Getty Images

First, let’s look at what Samsung is doing.

The phone made the smiley parts all cratery and moon-like, as if it was applying moon-specific enhancements.

But how far is too far?

Samsung’s moon-enhancing technology, Scene Optimizer, on a blurry photo of the moon

Samsung

This Moon enhancement doesn’t seem so bad.

Maybe even that is ok with you, but it can quickly get out of hand.

It is, as they say, complicated.