And it probably will sell a zillion units.
Film photography is undergoing a serious revival.
Part of that is retro-hipster fashion, but today film photography has a solid and growing base.
Dubblefilm
Kodak has unofficiallyannounced two new filmsfor this year, and the price of used film camerascontinues to rise.
But what is the appeal of these cheap, low-quality cameras today?
Why Film?
Dubblefilm
Anecdotally, the buyers of cheap, plastic cameras are young-ish people whose only other camera is their phone.
Is film just an extension of Instagram-style filters?
After all, theres no more genuine way to get the film look than from film itself.
Or is there more to it than that?
I asked Gill who he thinks is buying these cameras.
Its fun shooting such basic kit, after all."
Non-Disposable
Were probably all familiar with disposable cameras.
Harmans new EZ-35 is very similar to these cameras.
The specs are almost painfully bad.
The 31mm lens is a fixed-focus model, and has one aperture setting: 11.
Likewise, the shutter speed is fixed at 1/100sec.
Even with the supplied ISO 400 Ilford HP5 film, you wont be shooting indoors without a flash.
The EZ-35 has one of those, although it takes 15 seconds to charge before you might fire it.
For people coming to film photography for the first time, these colorful attractive plastic cameras are a curiosity…
They’re the original point and shoots,
Theres one standout feature.
The EZ-35 has a motor to wind the film, which seems like overkill on such a gadget.
The film industry, says EM, is undergoing a restart.
don’t have any interest."
Approachable
In the end, this kind of camera may be popular because it is so approachable.
They’re cheap, they don’t take a lot of brains to operate.
They’re the original point and shoots," says EM.
