Fatal Attraction

Mark Zuckerberg is desperate for Meta to own a computing platform.

But then mobile happened, and people moved to apps, which are controlled by Apple and Google.

Jezael Melgoza / Unsplash

The answer for Meta is obviousto own its own platform.

Meta Quest 3 closeup

Meta

This alone explains Meta going all-in on trying to kick-start it as a social platform.

If it can succeed, then AR brings a lot more than just tracking what websites you visit.

Tell me that’s not a big fat juicy target for Meta.

A person in the desert wearing VR goggles with stubby antennae

Probably they’re enjoying a cosy virtual office cubicle.Jezael Melgoza / Unsplash

With the desktop it’s obvious.

You just use Windows, and likewise with Android for mobile.

And Meta is partnering with Microsoft to make a limited-edition Meta Quest, inspired by the Xbox.

Rayban meta sunglesses on a white background

Meta has already partnered with Ray-Ban to make its creepy glasses.Meta / Rayban

The pull for buyers is clear.

With more manufacturers in the game, there will be more choice and cheaper options.