Fatal Attraction
Mark Zuckerberg is desperate for Meta to own a computing platform.
But then mobile happened, and people moved to apps, which are controlled by Apple and Google.
Jezael Melgoza / Unsplash
The answer for Meta is obviousto own its own platform.

Meta
This alone explains Meta going all-in on trying to kick-start it as a social platform.
If it can succeed, then AR brings a lot more than just tracking what websites you visit.
Tell me that’s not a big fat juicy target for Meta.

Probably they’re enjoying a cosy virtual office cubicle.Jezael Melgoza / Unsplash
With the desktop it’s obvious.
You just use Windows, and likewise with Android for mobile.
And Meta is partnering with Microsoft to make a limited-edition Meta Quest, inspired by the Xbox.

Meta has already partnered with Ray-Ban to make its creepy glasses.Meta / Rayban
The pull for buyers is clear.
With more manufacturers in the game, there will be more choice and cheaper options.