Coming up with designs that appeal to women is a tricky task.
After all, shouldnt good design appeal to anyone, regardless of gender?
Or, since DisneysFrozen, pink, ice-turquoise, and purple.
Logitech
Maybe a toy will also have “Girl Power” written on it somewhere.
The laziest way to cash in on the “female” adult market is to do the same thing.
Just take a product, and render it in a pastel color.
Logitech
The thinking seems to be that women dont care about the specs and capabilities of a gadget.
They just buy it for the color.
“That said, theres no need in this day and age to label it as being gender-specific.
Logitech
Inclusive Design
Design isnt just about how things look.
To paraphrase Steve Jobs,design is how it works.
And there are physical and cultural differences between genders that have to be considered.
Again, we can look at Apple for inspiration.
Plus, the Aurora range has non-pink colors, too.
And Logitechs pink colorways?
