The current Instagram policy forbids children under the age of 13 from using the service.

The companyreportedly is workingon a version of the social media service that would be ad-free and feature parental controls.

While details havent been announced, some observers are skeptical.

Children using smartphones, standing in a row against a white background.

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The platforms relentless focus on appearance, self-presentation, and branding presents challenges to adolescents privacy and wellbeing."

Harvesting Kids Data

The new Instagram program also raises privacy concerns.

Four children using smartphones outdoors.

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