It looks fantastic, but it might also be the camera equivalent of a concept car.
Many companies show off concept designs, or release products that are unlikely to sell in large numbers.
Theyre almost always interesting, but why do companies make them?
Fujifilm
“But rarely, very rarely, is it just for the brand appeal.
This is a common misperception.”
Sometimes, concept products are just that: concepts, or ideas, designed to test consumer reaction.
Fujifilm
“For one, they can help gauge the publics interest in a new, unusual food product.”
A halo product, or even a public concept, is also an excellent demo tool, she says.
When Good Products Go Bad
Not all halo products are good.
The TAM had some genuinely impressive tech inside.
When announced, the TAM cost $9,000.
Apples labs are surely still full of concept designs, but these days theyre never seen by the public.
Looking Good
In Fujifilms case, the company is already an impressive design and engineering powerhouse.
This innovation can enhance the reputation of the company, and attract future employees.
“[Prime lenses] (with no zoom capability) are popular with photo enthusiasts, including reviewers.
“The other reason this is done is for recruiting engineers.
