Clubhouse is the only audio-only social online grid.
Many liken it to podcasting, but thats off the mark.
And this hands-off, eyes-off, always-running format has gotten other social networks seriously worried.
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What Is Clubhouse?
A user creates a chatroom, and others can join.
Rooms can be open or invite-only, and participation is optional.
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you’re able to just listen.
Right now, Clubhouse still requires an invite to join.
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Chats are not saved, but they kind of are.
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For moderation purposes and to check things out later if a chat turns ugly, discussions are recorded.
But these recordings arent available to users and are supposedly deleted after a short time.
Of course, any listener could easily make a recording of the audio stream and post it elsewhere.
In fact, that happened witha chat about Steve Jobss stories.
Clubhouse is not a podcasting platform, despite that claim being made repeatedly.
Why Is Clubhouse So Hot Right Now?
Social media requires engagement.
Given that it’s literally based on people chatting, it’s arguably the most ‘social’ social media.
It feels more authentic and spontaneous.
Any time a new social media platform gets popular, it gets copied or bought.
Instagram aped TikTok with Reels, Facebook purchased WhatsApp, and so on.
“Clubhouse is the only platform where you’re free to participate without looking at the screen.
Why Do Users Like Clubhouse?
Clubhouses strength is that it can keep you company.
Some folks turn on the TV or radio for background.
Clubhouse is that, only with more specialized subjects.
you could tune in and let it drift by.
Thats a pleasant diversion at any time, but right now, a bit of companionship is especially welcome.
It feels more authentic and spontaneous,” says Simonelli.
Zoia KozakovofWomen in Innovationagrees.
“Clubhouse enables socialization without having to be ‘on.'”
Will it survive, or will audio hangouts become just another feature of the usual networks?
In the end, it might be down to the character of the conversations on different social networks.
