Butthe current Vision Pro is far from that.

“No one likes wearing uncomfortable bulky headgear.

The weight of the headsets and disorientation triggered by VR has always been the biggest hurdle in end-user adoption.

Apple Vision Pro concept without the front eyesight screen

A simpler Vision Pro might be more compelling.Bram Van Oost / Unsplash

Consumers know the tech is cool.

Focusing on the user experience is what would make AR more ubiquitous.”

Apple

It seems like Apple is equally disappointed in its bold new spatial-computing platform.

Person wearing Apple Vision Pro, looking straight at the camera

I mean, who really wants to wear this?.Apple

Months after the initial announcement, it just dropped the AVP into the store with a press release.

But would you buy a Vision Pro even if it cost $1,000?

Right now, it doesn’t do enough to be worth buying.

Person putting on a VR headset

Yes, it totally looks like they’re putting on a diving mask.Yazid N / Unsplash

Apple is great at iterating on its designs.

the HomePod and the Touch Bar.

Apple could make it smaller and cheaper and, therefore, attractive enough to make it a success.

What’s certain is that Apple has to do something.

Until Apple changes something, the AVP is totally more of a Touch Bar than an iPhone.