According to a user counter posted by CEOJay Graber, Blueskycurrently has more than 21M users.

But it still doesn’t answer the question of why.

Setting politics aside, considera study conducted by Computer scientist Keith Burghardtat the Information Sciences Institute (ISI).

The Bluesky app on a smartphone screen with a computer screen showing the apps growth blurred in the background.

People are heading to Bluesky in droves because it’s a less toxic social presence.NurPhoto / Getty Images

According to his findings, hateful user tweets have nearly doubled since Elon Musk took over Twitter.

And people are just plain tired of hate.

In my research, I’ve come across dozens of people posting about why they’ve moved to Bluesky.

Bluesky is a ‘federated’ social media, which means it’s like a web link of interconnected networks.

You choose which networks you want to be a part of and just stay out of the others.

It’s nice to see stuff I actually like."

Will it stay that way?

It’s hard to know.

Eventually (and it’s already happening), the advertisers will move in.

And I’ve already seen a little more nastiness than I did in the months before the Great X-odus.

Only time will tell.

Until then, Bluesky is a much more relaxed social media platform than its competitors.