“People are not brand loyal, they are experience loyal.”
Likewise, many people choose to just sit back and listen without feeling any pressure to contribute.
Other platforms have to explore new trends to keep users.
The success of this setup has prompted other social media platforms to create their own audio chat rooms.
These would allow friends and groups to create audio-based chats centered on different topics.
Twitter also is testing a tool for public, live audio conversations calledSpacesthat could launchas early as this month.
“As casinos know, the most effective means of behavior change is unpredictable rewards.
So, better show up to find out.”
The study also showed that podcast listening and smart speaker usage also are on the rise.
Will The Audio Features Stick?
Time will tell, but audio does have a key advantageit can be enjoyed without looking at a screen.
“Therefore, when youre looking at a video, that is actively taking up your time.
Audio, meanwhile, is incredibly passive.”
People are not brand loyal, they are experience loyal.
