ABloomberg reportnoted that Apple has been working on a new speaker with screens and cameras.

“To stand out against its competitors, Apple must be innovative.

“There certainly does seem to be space in Apples product offerings for a better HomeKit hub solution.

An Apple Homepod with a keyboard nearby both on top of a wooden surface.

Sam Pak / Unsplash

Not bringing up an idea of your own and being creative with your equipment will be a drawback.

This doesnt necessarily mean that the company will succeed on its next try.

Smart displays are a nice piece of technology, butDr.

Apple HomePod Mini

Erika Rawes / Lifewire

“[Smart displays] are expensive,” Bajorek told us on a call.

“Who is buying these?

Whats the price point?”

A young person speaking to a smart speaker with a display.

PonyWang / Getty Images

“These users are still early adopters,” she said.