Are they hidden away in a hard-to-find menu?

Are users ever prompted to change their prefs?

What is the default setting?

App tracking prompts on an iPhone.

Apple

Thats whyApples front and center approachto letting users control ad tracking is so beneficial.

On the other hand, Google makes things a bit more difficult to find.

Knowledge is one of the most critical keys to keeping your private information safe online.

Which is Better?

Ultimately, determining which privacy options are best all comes down to which makes the most sense for you.

If you just want to click it and forget it, both Google and Apple offer perfectly good options.

Additionally, theres always the factor of how Google and Apple make money to take into account.

“Google makes its money by tracking its users and selling that information,” Hauk explained.

Apple makes money from the sale of its devices and services and does not collect and sell information.

Apple’s way of doing business provides better privacy protection from the start."