Or maybe nothing will really change.
Growtika / Unsplash
The DOJ ruling isn’t the only legal challenge to Google.
The company is also coming under pressure from new technologies, like AI search.
Google’s search monopoly may be coming to an end.2H Media / Unsplash
Taken together, these spell real danger for the advertising giant.
“There are other meta trends that counter Googles dominance, as well.
More consumers are starting their product searches on Amazon, where they would traditionally have started with Google.”
This ruling could spell bad news for Mozilla and Firefox.Growtika / Unsplash
The results could be far-reaching and not all good.
to have Google as its default search engine.
In 2021-2022, Google paid Mozilla $510 million for searches.
Tim Cook may have to break into his piggy bank.insung yoon / Unsplash
That’s a huge chunk of Mozilla’s total $593 million for the period.
This ruling is going to have a massive effect overall.
“This decision will fundamentally alter the way big tech companies do business in the future.
