But Apple never had a chatbot that could be a front-facing tool for its users.
Apple is famous for creating hype around its announcements and then using it to build anticipation.
While it stayed away from the commotion around ChatGPT, reports emerged of AI development increasing in pace.

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How Will Apple Intelligence Work?
Previously, Apple GPT existed only as an internalgenerative AIchatbot for Apple engineers.
The Bloomberg report said the chatbot works like Gemini, ChatGPT, and Bing AI.