It’s only taken them four years to decide
Google has decided not to block privacy-invasive tracking cookies.
Remember, Google is an advertising company.
The ‘privacy-preserving’ alternatives are no such thing.
There is only one good kind of cookie.No Revisions / Unsplash
The plan was to do this within two years.
That obviously never happened, and nowGoogle has made a complete reversal.
The good news is, it’s easy to block by yourself.
Mmmmmm.Chinh Le DuconUnsplash
The bad news is, the proposed alternatives aren’t any better.
Cookie Cutter
First, what are third-party cookies anyway?
They can also store preferences like light mode or dark mode, and more.
You couldn’t make this up.Google
They’re pretty handy.
The privacy problem arises when a website can read cookies from other websites, so-called third-party cookies.
For example, if you’re on Amazon, the Amazon site reads your Amazon cookie.
But what if you’re on a site reading about medical advice, and that website has ads?
Chinh Le DuconUnsplash
It goes deeper, but that’s the gist of it.
No wonder ad-tech companies like Google love them so.
How is this possible, you ask?
Well, it’s not, really.
Privacy Sandbox
As an ad company, Google obviously wants to keep serving targeted ads.
That’s one of the main ways it makes its billions after all.
In turn, Chromeuses your browsing history to create a profileof you.
The idea is that the ad companies can still target ads, only in a “private” way.
The distinction seems rather thin though.
Yes, he actually said that targeted ads can add value to our lives.
