The result is thatApple is on the cusp of overtaking Samsungas the leading smartphone maker in the world.

And this could be bad news for iPhone users.

Smartphone Competition

The pace of smartphone innovation over the last 15 years has been intense.

Different brands of smartphone on a light blue surface

Smartphones.Arnel Hasanovic / Unsplash

It’s hard to think of another product category where things have moved so fast.

If the iPhonebecomes the market leader, dominating worldwide smartphone sales, then will Apple ease off the gas?

Untilthe M1 MacBooks, the entire Mac laptop lineup was coasting and even getting worse.

Samsung Galaxy Fold - folded

Samsung Galaxy Fold.Mika Baumeister / Unsplash

ArnoldReinhold / Wikipedia

“Samsung and Apple have very different strategies and are both powerful companies in the market.

Apple focuses on hand-picked, high-quality models and goes for quality, not quantity.”

And, of course, it’s not just Samsung.

First iPhone on display under glass at Macworld 2007

First iPhone on display.ArnoldReinhold / Wikipedia

“Another important thing to consider is that Samsung is not the only competitor that Apple has.