Facebookannounced recentlythat it would begin testing ads inside its Oculus headsets in partnership with several game developers.

But the concept of ads just inches from your eyeballs is already causing a backlash.

On Monday, Resolution Games said it decided against in-app ads for its multiplayer shooter game Blaston.

Woman using VR headset while lit up by red and blue lights

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“Paid titles should not introduce advertising.

It is wildly unacceptable to do so months after purchase,” one review stated.

Privacy concerns are another issue.

woman wearing VR goggles and reaching up towards something

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“There is no doubt that VR headsets provide an invasive window into peoples homes,” he added.

Facebook said its taking privacy concerns into consideration.

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VR advertising could offer considerable benefits to advertisers, too, Walsh said.

Could VR Ads Be Good?

Not everyone thinks advertising in VR is necessarily a bad thing.

Hrish Lotlikar, CEO ofaugmented reality company SuperWorld, says users could benefit from a new kind of advertising.

It plans to expand ads across the Oculus platform and the accompanying mobile app.