Vodafone’s Bid to Keep the Internet Free Could Impact Your Privacy

Vodafone’s new mechanism for serving targeted ads is upsetting privacy advocates who fear its ability to collect specific data about people.

April 15, 2025 · 1 min · 67 words · Stephanie Allen

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However, with careful countermeasures, privacy-conscious users can negate this tracking.

Who Do You Trust?

It needs to know these details to make it route calls to our devices.

Person with a large eye checks the cell phone.

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If the consent is withdrawn, the ID will no longer be shared.

Correction 06/3/2022: Updated the position of Steven Harris in paragraph three at the person’s request.

Person showing his eye on a smart phone

Francesco Carta fotografo / Getty Images