“It can, however, be shown in virtually fashion shows and displayed on websites or venues.
Hence it has usage cases and value.”
In some cases, bidders won physical pieces of apparel or jewelry, as well as the digital version.
Colin Anderson Productions pty ltd / Getty Images
“Recently, there have been pairings with ‘in real life’ versions of the clothing too.”
New Ways to Spend Money
But why are people spending real money on virtual items?
“Kunal Sawhney, CEO of Kalkine Group, told Lifewire in an email interview.
Tara Moore / Getty Images
Tara Moore / Getty Images
Virtual clothing is becoming more of a digital asset investment than a fashion investment.
“Virtual clothes don’t wear out, get dirty, or get lost in closets.
Both real-life clothing labels and independent designers are catching on to this trend.
The boom in virtual clothing will probably accelerate, observers say.
