Do people love it that much?
Or is it just because it’s hard to switch it off?
Is it really so popular?

Auguras Pipiras / Unsplash
If there is a way to make music more immersive, why not use it?
“Nuno Fonseca, PhD, CEO of 3D audio companySound Particles, told Lifewire via email.
“If there is a way to make music more immersive, why not use it?”

Lifewire / Charlie Sorrel
This mirrors the use of Spatial Audio for general video.
Ask me how I know.
Thats not to say Spatial Audio is bad.
“Nonetheless, there is still a problem.
Unfortunately, different people have different ears, and what works for someone does not work for others.”
But the majority of people aren’t going to do that.
If we know anything about music listening, it’s based more on convenience than anything else.
We went from LPs to cassettes, CDs to MP3s, not caring about quality.
Almost no one will take the time to scan their inner ears for a better experience.
Spatial audio, then, might not be as popular as Apple’s Schusser claims.