Like other classes, the group sessions are free.

Beginners can ask questions of the expertssomething they might be more inclined to do when surrounded by familiar people.

That’s a big advantage over more asynchronous alternatives like video tutorials streamed online.

A group of people learning at a Today at Apple group session.

Apple

Not to mention that they could have more fun as they do it.

“After the training [people have] a feeling that Apple is investing in them as customers.”

And they can do it as a group for the first time.

A speaker at Today at Apple Sessions.

Apple

Discover coloris one such example, taking people on a walk to “capture your own palette.”

An individual at an Apple store learning about their device.

Apple