But in the end, is it anything more than just another Android phone?
But there’s a problem.
Apple, and Android, and… Yeah, No
There are two smartphone platforms.
Nothing
iPhone, and Android.
And for most readers of this article, Android means Samsung.
It has to sync with your system.
Nothing
Thats why pretty much all non-Apple phones are based on Android.
Not only do you get a modern operating system, but your users can install all their existing apps.
Any existing Android user who likes the look of your phone can switch with minimal effort.
If you want to attract iPhone users, though, you have a much harder task.
None of their already-purchased apps will work.
If they use Apple Music you they have to switch to an alternative.
Their mail, photos, address book, and all that might exist only in iCloud.
it’s possible for you to begin to see the problem.
Locking You Into the Ecosystem
Apple is only piling on more of this lock-in.
But it’s also an extra chain for its lock-in.
“I think it definitely stands a chance, albeit niche.
This points to an ambition far beyond most Android makers.
It’s possible that Nothing could become a high-end Android maker with a range of hardware.
For example, right now, there are no good Android tablets.
It already has the Ear earbuds, a credible AirPods competitor.
But that doesn’t mean good design and hardware integration can’t be important, even on Android.
