Another year, another Apple Watch version.
There’s a new finish for the aluminum version, too, called Jet Black.
Williams called it the first-ever polished aluminum finish for Apple Watch.

Three Apple Watch Series 10 devices, one in each color.Apple, Inc.
Apple, Inc
There will continue to be Rose Gold and Silver Aluminum versions as well.
Complementing the new Titanium models are new Milanese Loop and Link bracelet bands.
This feature will also be available on Series 9 and Ultra 2 Apple Watches.

Black, Rose Gold, and Silver Apple Watch Series 10.Apple, Inc
It will be available for real Sept 20. you might get this new Ultra 2 version pre-ordered today, starting at $799.
It will also be available on Sept 20.

The Apple Watch Series 10 Titanium.Apple, Inc

Apple Watch Ultra 2 in new finish.Apple, Inc.