One important feature to set up properly is your Facebook cover photo.
This large banner-style photo appears to the public no matter what your security prefs are.
Use this large banner to display a message for your brand or as a way to express yourself.
Roberto Rizzo/Pixabay
On computers, Facebook places the profile photo in the lower-left corner.
When viewing from asmartphone, placement is horizontally center and placed on the lower third of the cover photo.
Your profile photo is 170 x 170 pixels on desktop PCs and 128 x 128 pixels on smartphones.
For pages, the profile photo doesn’t interfere with the cover photo.
One thing to be mindful of is that most Facebook visitors use the social media platform on their smartphones.
Since images are smaller on mobile devices, design around this smaller canvas.
Roberto Rizzo/Pixabay
Most Facebook visitors view pages on their smartphones.
Your cover photo should pull in viewers with visually appealingimages.
Too much text may result in your potential audience ignoring your page if it has a wall of text.
Free-Photos/Pixabay
If you have more you want to say, use the Intro to go into detail.
Your cover photo is an attention-getter, not the heart of your message.
Using color to draw attention to your focal point is another way to get a viewer’s attention.
Fathromi Ramdlon/Pixabay
The cover photo gives your visitors a peek at what you or your company is about.
Use images that reflect your beliefs, hobbies, or company products (if it’s a business).
Avoid using images that may be mature, violent, or have discriminatory undertones.
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Yes, this is your Facebook cover photo, but Facebook has standards that must be upheld.
Instead, add a video or animation.
You may be asked which image from the video to use as the still photo.
It’s a great way for others to find your page or learn about your business.
Use the Photo Description
When you upload your photo, include a description.
In the description, describe your cover photo.
Bokskapet/Pixabay
Another item to include in the description is a link to a web page.
This just gives you additional ways to bring traffic to the website of your choice.
Make certain your Facebook banner exhibits your company, logo, or product.
For Facebook Pages, the call-to-action gives you an additional opportunity to promote your page.
Since the button’s placement is below your cover photo, your photo can draw attention to it.
The possibilities are endless.
If you use Adobe software,Spark Postis free on iOS and Android.
Spark has a few free Facebook cover photo templates that can be customized to suit your needs.
Other websites likeVistaCreateandRiplprovide designs for video and animated cover photos.
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A few things to consider:
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