The problem is, Netflixs user interface has its own problems.
If youve ever wondered why streaming apps were so hard to use, its because theyre meant to be.
You want to keep watching that series youve started.
Glenn Carstens-Peters / Unsplash
You might want to just press play on a thumbnail of that series and have the next episode play.
But what actually happens?
This is because streaming services have a very different agenda than you do.
Amazon
An often overlooked component that determines the success of any streaming platform is the quality of their recommendations.
Its the virtual equivalent of racking up candy next to the supermarket checkout.
And the kicker is the recommendations are often terrible.
And then there are the paper cut problems with these apps.
Engagement
Streaming companies love engagement.
They love it so much that theyre willing to wreck the entire user experience to get it.
And yet, does this have to exist at the expense of a great user experience?
I avoid all streaming apps and use a third-partyvideo-streaming app called Infuseinstead.
Amazon
And its excellent.
Its designed to give the best video-watching experience possible.
You swipe up and down on the iPad screen to adjust volume and brightness.
A row showing your recent shows, with play buttons right on the thumbnails.
