Maybe nobody wants AR after all?

It looks highly improbable that phones will be replaced mostly by glasses anytime soon.

AR-GHHH

It seems almost impossible to build a new computing platform.

Woman wearing Snap Spectacles

They kind of cool, right?.Snap

To attract users, you gotta have all the apps they want.

The Spectacles actually look kinda cool in a cyberhipster way.

Yes, we saidcyberhipster.

Person playing with virtual tchotchkes in their palm, while wearing Snap Spectacles

Would you give up your phone for this?.Snap

But however neat it looks, nobody is going to buy a computer that doesnt do anything.

For a developer, getting in at the beginning of a successful platform can be very attractive.

The early days of the iPhone App Store were a gold mine for some app makers, for example.

Five people playing an AR game around a table, plus a dragon

That’s $5K per year right there.Snap

And yet, not every platform is the iPhone.

Even Microsoft failed to get enough developers on board its Windows Phone platform to make it a success.

Plus, successfully building and launching a platform full of great apps still isnt enough if nobody wants it.

AR, on the other hand, is an entirely new modelwearable tech.

[T]he social aspect of AR glasses is perhaps the most complicated,Dr.

Daniel Glazer, a clinical psychologist and Co-Founder ofUK Therapy Rooms, told Lifewire via email.

We’ve already seen how society adapts to technology that once felt intrusivesmartphones being the obvious example.

But I think the hurdle AR glasses have to clear is much higher.

We just dont know how to act around this stuff.

Maybe the only people who want it are the tech CEOs and their money-obsessed shareholders.

Otherwise, it might just be another tech fad that never quite finds its place, says Glazer.

Update 9/20/2024: Corrected contributor’s company link in paragraph 10.