The newASL Alphabet Lenslets people practice the ASL alphabet, learn to sign their name, and play games.
It is based ontechnology from Signall, which uses AR and cameras to read and translate sign language.
But is Snapchator TikTok, or similara good platform for education?
Suriuawaut Suriya / Getty Images
Or is this just using deaf awareness as a PR stunt, kind of like greenwashing but for accessibility?
Teaching Moment
Not everyone is as cynical.
Snapchat
And Snapchatisconsulting the deaf community.
Snapchat
Even this year’s Best Picture Oscar winner has a predominantly deaf cast.
But the cause of this wave of accessibility might be quite familiar.
“Accessibility is hot right now because of the pandemic,” deaf accessibility consultantMeryl Evanstold Lifewire via email.
Motortion / Getty Images
“The algorithm is incredible on TikTok,” says Galvan.
Educational resources can be packaged in all kinds of ways, including viral videos or fun Snapchat lenses.
“The more people know it, the more accessible the world becomes.
I think, in general, Gen-Z and beyond are more focused on accessibility.
If it is a trend, then it’s a welcome one.
