Why Amazon Should Ditch Star Ratings—and Why It Never Will
And yet we simultaneously know that they’re unreliable and subjective at best and scammy fakes at worst. Meanwhile, Amazon iscurrently testing new ways to display the stars, making the system even harder to use. Why can’t we ditch stars, and why are they so important? Star ratings.oatawa / Getty “Star ratings can offer a general idea of the overall sentiment and satisfaction of previous customers. Star Power Star ratings are unreliable for many reasons....