Bond, James Bond?

The cost is $30 for 30 minutes.

The New York-based company employs call center workers who can talk with users with text, video or audio.

A bodyguard protecting someone in a car.

Tom Merton / Getty Images

A Gaping Hole in the Market?

The companys command center coordinates and oversees their assignments, he added.

Bond is a new entrant to aburgeoning gig economy.

Security guards blocking paparazzi.

Roberts Daly / Getty Images

Bond is also competing in a small but growing market for personal security apps.

Also available isNextDoor, a social media platformthat can be used to report crime.

AmazonsNeighbors appallows users to “get real-time crime and safety alerts from your neighbors and public safety agencies.

Personal security apps have faced criticism, however.