Instagram has been encouraging users to sign up for more accounts fora while now.
Facebook wins here because it gets to add all those extra signups to its new-users metric.
But multiple accounts might be a good thing for users, too.
SHTTEFAN / Unsplash
My professional followers don’t need to see all those pictures of dogs, meals, and sunrises!"
Or perhaps you might like one account for work and one for personal use.
Or you’re sick of following some folks but don’t want them to see you’ve unfollowed them.
ian dooley / Unsplash
I use two Instagram accounts: one personal, one professional.
There are many good reasons to create a second or third Instagram account.
Keep It Professional
Professionals can benefit, too.
Marketers, PR people, anyone who has to follow lots of peoplecan benefit from some account segregation.
Whats in It for Facebook?
Facebook, aka Meta, the owner of Facebook, makes its billions from targeted ads.
But could these accounts also allow for even more effective and targeted advertising?
But really, everybody seems to win here.
Businesses can better control their marketing, and Facebook gets to make yet more money.
Overall, then, multiple accounts look like a good thing.
