However, Kelly did point out that the tiles are “targeted through consumer intent.
No cookies, no tracking, no PII whatsoever.
How the two companies intend to do this was not detailed in the press release.

Soon, advertisers will have placement within these tiles on the Firefox homepage.Growtika / Unsplash
Lifewire did reach out to adMarketplace for additional details, which can be found in the update above.
Growtika / Unsplash
“The online advertising industry is undergoing significant transformation.
“We’re happy to partner with adMarketplace to bring these privacy-preserving ad solutions to more advertisers.”
The company also seems to be continuing to improve privacy settling, performance, and compatibility.
you could learn more about those updates on thedist://edblog detailingall the updates and upcoming changes.