Maybe it’ll tempt you to buy one of its $8k cameras?
Leica
Leica’s new Lux iPhone app looks like yet another overpriced gimmick, but is it?
Given Leica’s amazing talent for self-promotion and marketing, it’s easy to brush this one off.
These are some pretty great-looking portraits.Leica
But it’s actually a pretty compelling app and even the free version gives great results.
“Jeffrey Wang, a professional photographer and founder atPerfect Moment Photo & Video, told Lifewire via email.
“Basically, it’s designed to bring the classic Leica lens look to your iPhone.
The app is clean and easy to use.Leica
The Leica Look
TheLux appis a nice camera app with two main extras.
The other part might be the most compellingsimulations of Leica’s iconic lenses.
All of these are impressive.
Manual mode, and RAW capture.Leica
The out-of-focus backgrounds fade in very nicely, in quite a natural-looking way.
You have to engage the “aperture mode” to use the lens simulations.
In practice, it’s no big deal, and the results are totally worth it.
“Ive spent over a decade crafting visual narratives and understanding the nuances of photography from lens to light.
Probably not, but it does keep Leica’s profile out there asthepremium camera brand to aspire to.
“They might attract a broader audience by giving people a taste of the Leica experience through an app.
“[F]rom a marketing perspective, the app strengthens brand recognition in a saturated digital market.
To sum up, the Lux app is that rare case where everyone is a winner.
