It seems like a perfect fit.

New comics will arrive via email, and readers can pay the artists directly.

Substack already has gotten several big names on board, including Batman head writerJames Tynion IV.

woman laying on the floor or a library or shop reading comics

Joe Ciciarelli / Unsplash

But webcomics are different in a few ways.

One is they often have aloyal and fanatical(in a good way) fanbase.

And this makes sense.

Comic book store in Tokyo, Japan

Martijn Baudoin / Unsplash

Many of them already arrive in your email inbox when a new issue is available.

So why bother with Substack?

I’m not surprised to see the expansion as it’s pretty logical.

Us users tend to prefer one-stop shops on the web.

This is the appeal of something like Substack.

It makes it easy for creators to charge money, and for fans to pay.

Theres no getting redirected to a third-party payment site, or having to manage multiple subscription plans.

Chunk of Change

Its not all good news, though.

Substack might be hot right now, but it takes a big cut, in return for not much.

Essentially, creators are paying Substack to host their media and to handle payments.

For readers, none of this mattersat least not until their favorite comic goes under.

But for creators, its a big deal.

Endgame

Its easy to spot Substacks endgame here.

Its never been easier to pay people for their creations.

But do we risk ending up with yet another monolith like YouTube?