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Together, Apple and Samsung make up nearly two-thirds of the smartphone market.
If you’re unsure which brand to choose for your next machine, this guide can help.

Samsung
Here are some things to consider when deciding between an iPhone and a Samsung Galaxy.
Choose an iPhone for Better Compatibility
Continuity with other Apple devices.
Doesn’t work well on devices with other popular systems, such as Android, Windows, and ChromeOS.

Samsung
An iPhone is ideal for owning a Mac computer, iPad, or Apple Watch.
you could start activities or projects on one Apple unit and continue where you left off on another.
Apple’sAirDropfeature also makes transferring files from one iOS or macOS machine to another easy.
Additionally, Apple Watches are only compatible with iOS and Mac devices.
That means if you want an Apple smartwatch, you need an iPhone to fully use it.
Gaining root access to a equipment can render it unusable if not done correctly.
Samsung customizes its user interface to be different from other Android devices.
Older devices use Samsung Experience, while newer devices with at least Android Pie useSamsung One UI.
Samsung’s interface is minimalistic, intuitive, and task-focused.
Design-wise, Samsung devices have a theme library.
you’ve got the option to create themes to give your machine a unique look.
Samsung
If you’re an advanced user,rootyour Samsung gadget andinstall custom recovery firmwareto access its back end.
Many people use these methods to install leaked updates and programs that are not included on Samsung devices.
There’s some risk in performing such functions, but many superusers like knowing they can do it.
May have to wait while bugs and other small issues are patched with smaller updates.
It takes a few months for most iOS users to update to the latest system version.
Most Samsung devices only get the newest version of Android when it’s first released.
MicroSD cards for expandable storage are typically sold separately.
Samsung devices use a microSD card to expand their storage.
Users can expand the internal storage on some Samsung phones up to 1 TB.
Samsung also occasionally offers deals to get a free microSD card when purchasing a new unit.
iOS apps tend to consume more space than Android apps.
Apps typically release an update on iPhones before other devices because developers find it easier to create on iOS.
Many developers wait until apps become popular on iOS before attempting to build an Android version.
Choose a Samsung for Better Displays
Samsung hasn’t adopted the top-notch design.
Replacing broken or damaged screens can be costly.
Samsung devices have one of the best displays on the market.
The Samsung OLED displays are known for their rich color and detail and are on all Galaxy S models.
OLEDdisplays are great for watching videos and displaying pictures.
Choose an iPhone for Faster Performance
Don’t have to close apps for better performance.
iOS navigation can be challenging.
Many people enjoy how iPhones seem to run fast and smoothly, with few instances of freezing or crashing.
High-performance users may experience faster battery drain.
Despite fumbles from the past, Samsung devices tend to have decent battery life due to the large batteries.
Choose an iPhone for Better Security Options
Users that stay away from risky behaviors are comparatively safe.
Bugs can lay dormant for some time.
Apple devices have a high level of security.
While not foolproof, if you avoid risky practices, you cankeep your iPhone free of bugs and viruses.
Choose a Samsung for Great Camera Specs
Great for low light photography.
Can struggle to capture image and video detail, especially in third-party apps.
Samsung improved the quality of its cameras significantly over the years.
Samsung mobile cameras are some of the best among Android devices.
Choose an iPhone for Better Camera Features
High Dynamic Range features are superb.
Low light images can be lackluster.
The iPhone’s cameras shine.
Features likeLive Photosare famous for sharing, as these capture three-second GIFs.
iPhone cameras are also ideal for capturing images and videos on third-party apps like Instagram and Snapchat.
No real downside to this feature.
Samsung phones are some of the only new smartphones with 3.5mm audio jacks.
All of Samsung’s older devices include one, too.
The 2016 iPhone SE was the last iPhone built with a headphone jack.
iPhone vs. Samsung: Which Is Better?
Both Apple and Samsung phones are excellent, with pros and cons.
An iPhone may be ideal for those who want a straightforward user experience.
The latest smartphone from Apple is the iPhone 16 series.
A Samsung gear may be better for power users who like more control and variety.
Choosing a new smartphone comes down to lifestyle and personal preference.
The Galaxy S24 is the latest flagship from Samsung.