Though Patreon offers broader coverage of social platforms, Instagram offers unmatched visibility.
What might users get for their money?
Get the snippet free, view the hour-long version with a sub, etc.
Good Faces / Unsplash
There are many, many ways users can package their creations for monetization.
Instagram is a unique platform.
They prefer to share their “Insta” handle over their website’s URL.
Laura Chouette / Unsplash
There exist multiple ways to exploit this via subscriptions.
“PR people would jump on that instantly,” Germany-basedfashion stylist Nuria Gregoritold Lifewire in an interview.
“The money wouldn’t matter.”
Laura Chouette / Unsplash
In fact, influencers might be the biggest beneficiaries of Insta subs.
They can chop up their “content” and dump it into all kinds of silos.
Or what about businesses?
Instagram is already a marketplace, with surprisingly high conversion rates for its ads.
Early-bird offers could draw people into subscriptions.
There are plenty of opportunities for regular creators, too.
And that might be a tough sell.
Patreon folks might alienate their most loyal supporters.
“It certainly seems that every social media platform is adding some level of paid subscription to their sites.
Instagram subscriptions do look like a sure thing, though.
We’ll just have to see how people end up using them.
