Instagram is the latest tech company to bring AI to its users.
Meta
Characters can be created through the Instagram app orAI Studio on the web.
There are several templates available.

Meta
One example is called music lover.
The character’s prompt, name, tagline, and avatar are editable to make it your own.
The bot can automatically respond with relevant answers like product suggestions, past videos, and fun facts.

AI Studio is currently available only in the US.