YouTube users recently started seeing a “Watch on YouTube” button on embedded video players.
“This is a natural move for YouTube,” Ed Laczynski, CEO ofZype, toldLifewirevia email.
Increasing Click-Through
The “Watch on YouTube” button isnt a new feature entirely.
This is a natural move for YouTube.
YouTube needs to create growth like any other web company.
Things like annotations and badges are key ways that creators can push viewers to check out their other content.
Of course, YouTube isnt the first site to move towards a more intrusive embedded player.
Thankfully, YouTubes solution isnt nearly as noisy as Twitchs, nor is it as distracting.
