While scrolling through your Instagram feed, you’ll find posts from brands you follow.

With some shopping posts, you’re taken to the brand’s website.

With others, you’re taken to their Instagram Shop.

Tap View Products to see available products

You’ll see details about the products in the post.

Scroll down to see more items from that shop.

Tap an item you want to purchase, and then tapView on Website.

Tap View on Website and then Add to Cart to complete your purchase

Check out and complete your purchase as you normally would.

TapShop Nowfrom the post.

TapCheckout,Order Now, etc.,and complete your purchase.

Tap the Shop Now button to shop in an Instagram shop

You may be asked to enter to a retailer’s site or continue the checkout as a guest.

Visit the profile you want to shop from, and tapView Shop.

Tap a product to view it.

Tap Buy Now or Add to Cart, and then select Proceed to Checkout or View Cart > Proceed to Checkout.

Tap any product with adouble arrownext to it.

TapBuy NoworAdd to Cart,then selectProceed to CheckoutorView Cart>Proceed to Checkout.Complete your purchase.