While scrolling through your Instagram feed, you’ll find posts from brands you follow.
With some shopping posts, you’re taken to the brand’s website.
With others, you’re taken to their Instagram Shop.

You’ll see details about the products in the post.
Scroll down to see more items from that shop.
Tap an item you want to purchase, and then tapView on Website.

Check out and complete your purchase as you normally would.
TapShop Nowfrom the post.
TapCheckout,Order Now, etc.,and complete your purchase.

You may be asked to enter to a retailer’s site or continue the checkout as a guest.
Visit the profile you want to shop from, and tapView Shop.
Tap a product to view it.

Tap any product with adouble arrownext to it.
TapBuy NoworAdd to Cart,then selectProceed to CheckoutorView Cart>Proceed to Checkout.Complete your purchase.