Facebook Pages offer ways to leverage the site’s networking potential.

To create a business page, you must have a personal Facebook profile.

Still, your Facebook Page will be distinct from your personal page andcan be managed independently.

Pages heading on Facebook

Here’s how it works:

sign in to your Facebook account and selectPagesfrom the left menu.

SelectCreate New Pagefrom the menu.

Enter the name of the company or organization for which you’re creating the page.

Facebook Page Add Cover Photo

This name appears prominently on the page and helps people find the page when they search for it.

Enter a category that best describes your business.

you’re able to add up to three.

Add a description for your business or organization.

you’ve got the option to change this information later.

When you’re satisfied with the Page details, selectCreate Page.

If you’re not sure what to use as a profile picture, skip this step.

you’re free to always add or change your profile picture later.

Your page’s profile image appears in the upper-left corner of your new page next to your business name.

This image could be a logo if you have one, or a picture of a product you sell.

you’re free to add a photo after creating your page under theSet Up Your Pagedialog.

Your page’s cover photo is the big splash image that appears at the top of your page.

This image is one of the first things a visitor sees when they visit your page.

Choose an image that conveys what your business, cause, or organization is all about.

Facebook scales the image to fit the screen when displayed.

You’ll want to add additional content to flesh out your page.

Good advice is to keep posts on a topic relatively brief and friendly.

Facebook encourages you to announce your page to your friends.

It provides several methods to do so.

Additional ways to promote your page include: