This usually means faster page loads, a longer-lasting battery, and less wireless data usage.

If you don’t want to see pop-up ads, there is a way to block these ads.

Here’s how to do so using theSafari web browserfor iPhone.

cartoon police officer blocking ads

Alashi / DigitalVision Vectors / Getty Images

Content blockers are apps that add new features that your defaultweb browserdoesn’t have.

These are likethird-party keyboardsseparate apps that work inside other apps that support them.

This means that to block ads, you should probably install at least one of these apps.

Download screen for Norton Ad Blocker

Most iPhone content blockers work the same way.

When you go to a website, the app checks a list of ad services and servers.

Some apps take a comprehensive approach by blocking theadsand tracking the cookies used by advertisers based on those cookies’URLs.

Turning on a content blocker in Safari for iOS

Go to the App Store and download a content-blocking app to your iPhone.

The example here is Norton Ad Blocker, but all ad-blocking apps work similarly.

See the list below for other suggested apps.

Pop-Up blocking settings in iOS

bring up the ad blocker app and follow the instructions to set it up.

Every app is different, but each offers instructions to turn on the ad-blocking abilities.

On the iPhone home screen, open theSettingsapp.

SelectSafari>Content Blockers.

Move the toggle switch next to the ad-blocker app you installed toOn(green).

Choose an Ad-Blocking Plug-In for Safari

There is a sizable market for ad-blocking Safari plug-ins.

Here’s what you should probably do:

On the iPhone home screen, selectSettings>Safari.

Toggle theBlock Pop-upsswitch toOn(green), if it isn’t already.

You canenable the Safari pop-up blockeron your box, too.

Almost every site on the internet makes the majority of its money by showing advertising to its readers.

If the ads are blocked, the site doesn’t get paid.

Without that income, it’s possible that a site you visit every day could go out of business.

Consider supporting your favorite sites by whitelisting them, so ads on those sites still display.