You just imagined Craft.

Craft is a Mac and iOS app for writing.

Somehow, Craft is both focused and comprehensive.

Someone using a computer on a small table with the Craft App open on the screen.

Pixabay / Mockup Photos

What is Craft?

Craft is essentially an app for creating documents, but it manages to pack in quite a lot more.

Heres how I might use it to create an article like the one youre reading.

Someone using the craft app on an iPad while sitting outside.

Place.to / Mockup Photos

First, I might read some news that gives me an idea.

Id clip that link to Craft in a new document.

Every line in your documents is actually a block that can be linked to or shared.

But thats fine, because you’ve got the option to do the actual writing in another app.

Thats one of the pointsyou arent locked in.

you could take the parts you like and use other apps for the parts you dont.

For me, Craft is a hub for everything else, a dashboard for projects.

The Competition

Right now, the next-gen productivity app space is hot, hot, hot.

These services re-think how we organize our data and work.