Spotify recently began pushing a new user interface out to its desktop and web players.
“The focus has shifted more from search to recommendations.
“This kind of change wouldnt happen if they werent confident in their recommendation algorithms.”
Cezar Sampaio / Unsplash
One of the most significant ways that Spotify has changed is by making the search option harder to find.
Before this update, you could easily access a search bar at the top of the program.
Now, you must grab the search tab from the left side menu, where your playlists are stored.
This then takes you to a new page, which allows you to search through it.
The streaming company also has moved many of its previous browsing features into this tab.
By pushing more users towards the recommended options, they hope to diversify how you use the app.
“What Spotify wants to do is diversify so that youre not always listening to the most popular artist.
Frustrations and New Perspectives
This push for diversity is a big part of Spotifys redesign.
