Its a battle for the youth!
“Snapchat is clearly worried about the growth of TikTok and should be.
To make headway, Snapchat has to offer something different and appealing.”
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Youth Market Disruption
How will Snapchat compete?
The amount received by each user will be determined by engagement and unique views.
TikTok and Snapchat have seen explosive growth over the years, especially among younger users.
Community on TikTok is part of the ethos, experience, and lively vibe.
And it’s why TikTok drives culture and memes in such a unique way.
And according to Q3 2020 numbers, the platform reached 90% of 13- to 24-year-olds.
It completely bars uploads of videos with watermarks.
One noted difference is Snapchats removal of the comment system.
It may be an attempt to remain brand-safe and cut down on comment moderation costs and resourcing.
The community-less engagement model will need to be reworked if the company hopes to make a sizeable impact.
To make headway, Snapchat has to offer something different and appealing.
“[It] makes Spotlight feel like an isolating vs. community experience.
“Community on TikTok is part of the ethos, experience, and lively vibe.
And it’s why TikTok drives culture and memes in such a unique way.”
