Search engines often pay rig manufacturers to preinstall software.

The fact that major search engines are used by so many people shapes how users view the web.

The practice of paying for search engines to be installed could prevent competition, some experts say.

Someone using voice search on a smartphone.

Luis Alvarez / Getty Images

Google is really good at delivering great search results, and their market share reflects that.

“Since August 2020, Google accounted for 91.86% of search engine market share worldwide.”

“Having more data makes you a bigger target,” he added.

Closeup on someone holding a smartphone with a search bar superimposed on the picture.

Dilok Klaisataporn / EyeEm / Getty Images

This interferes with peoples right to data sovereignty."

Alternatives to Google

There are plenty of alternative web browsers to Google, including Microsoft Edge.

Search engine consultant Tyler Suchmanagreed.

“Google is really good at delivering great search results, and their market share reflects that.”

The best way to get more varied results is to understand Google itself, Neary-Hayes said.